User Experience Design

In 2020, I reviewed and recommended ways to redesign the Cult Beauty website. Cult Beauty is an international provider of makeup, skin care, and other self-care products. The goals of the website redesign were to improve customer recognition of the Cult Beauty brand and to create an atmosphere where users are encouraged to buy more Cult Beauty products. Using Balsamiq Wireframes, I created mock-ups for a new website navigation with improved labeling. I chose several excerpts from my presentation for this redesign that showcase my skills in information architecture and user experience design.